BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) has officially launched the ASEAN + India Shoppers in Thailand 2025 campaign, building on the success of its inaugural edition last year. This initiative aims to solidify Thailand’s position as a top shopping and cultural tourism destination, offering exclusive deals and immersive experiences to travelers from ASEAN countries and India.

Ms. Thapanee Kiatphaibool, TAT Governor, shared her enthusiasm for the campaign: “We are delighted to bring back the ASEAN + India Shoppers in Thailand campaign. Aligned with the government’s 5 Must-Do Experiences in Thailand initiative, this campaign showcases Thailand’s strengths through its cuisine, locally crafted goods, and unique products. By collaborating with retailers of all levels, we are highlighting Thai food, souvenirs like aromatherapy items, traditional snacks, dried fruits, and fashion and accessories crafted by Thai artisans. This not only boosts tourism but also supports local communities and small businesses.”

Running from 1 March to 31 May 2025, the campaign celebrates Thailand’s vibrant culture, exceptional products, and world-renowned hospitality through partnerships with leading retailers, including:

     - King Power International (featuring Multiply by Eight (X8) and Firster);

     - Central Group (including Tops Market, GOOD GOODS, and Gentlewoman);

     - The Mall Group (featuring Gourmet Market);

     - One Bangkok;

     - Erb;

     - Ginger Farm Kitchen;  

     - Gaysorn Village;

     - Bissin;

     - Satta Farm;

     - Big C Supercenter;

     - CP AXTRA; 

     - Thai AirAsia.

Over the three-month campaign, ASEAN and Indian tourists will enjoy shopping and dining privileges valued between 500 and 3,000 Baht. To participate, visitors can scan a QR code upon arrival in Thailand or visit aseanindiashoppers.com to answer questions about the “5 Must-Do Experiences” in Thailand.

Discounts can be redeemed at luxury malls, local markets, and specialty shops across Bangkok and all regions of Thailand. Participants can explore Thai fashion, discover lifestyle brands, shop for authentic local products, and savor delectable Thai cuisine.

The campaign capitalizes on the travel convenience for ASEAN and Indian tourists, with flight times averaging just two to four hours. ASEAN visitors have a high repeat rate (72.26%), while the Indian market continues to grow, supported by Thailand’s Free Visa initiative and strong air connectivity.

TAT anticipates the campaign will generate an economic impact exceeding 180 million Baht. Beyond revenue, the initiative aims to enhance global awareness of the Amazing Thailand brand, targeting over 1 million impressions worldwide.

ASEAN and Indian tourists are forecasted to play a critical role in revitalizing Thailand’s economy in 2025, contributing an estimated 11 million and 2.3 million arrivals, respectively. TAT envisions this campaign as a cornerstone in driving economic growth through shopping, cultural tourism, and sustainable practices.

 

 

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aseanindiashoppers