This afternoon (February 3, 2025), Ms. Paetongtarn Shinawatra, Prime Minister, presided over the launch of Amazing Thailand Grand Tourism and Sports Year 2025, accompanied by Mr. Srettha Thavisin, Mr. Pichai Naripthaphan, Minister of Commerce, Mr. Sorawong Thienthong, Minister of Tourism and Sports, and Ms. Jiraporn Sindhuprai, Minister to the Prime Minister's Office. The event was attended by diplomatic corps, provincial governors and representatives, Soft Power Committee members, and representatives from both public and private sectors in tourism and sports industries. Ms. Thapanee Kiatphaibool, Governor of Tourism Authority of Thailand (TAT), and  Mrs. Prodpran Samanmit, Deputy Governor of Sports Authority of Thailand (SAT) for Professional Sports and Boxing, jointly announced the 5 Grand strategies, uniting all sector partnerships to propel Thai tourism to unprecedented heights, featuring special events, privileges, tourism promotion activities, along with enhanced convenience and safety measures, reinforcing Thailand's commitment to becoming a global Tourism Hub and signaling readiness to welcome tourists throughout 2025.

 

Ms. Paetongtarn Shinawatra, Prime Minister

 

Prime Minister Paetongtarn Shinawatra stated that Thai tourism is a key GDP driver, especially during the transition of Thai industry towards digital transformation. This requires increased growth in both tourist numbers and per-capita spending through infrastructure development, tourist safety, and transportation improvements. This includes developing Man-made Tourism to attract global tourists, enhancing Thai cultural festivals with creative elements, and organizing new world-class festivals encompassing music, food, and art, as well as becoming a sports center and Entertainment Complex, which the government is promoting as tools to boost Thai tourism growth. To strengthen advantages, create distinctiveness, and gain competitive edge in attracting tourists amid global economic volatility and various uncertainties, the government has declared 2025 as Amazing Thailand Grand Tourism and Sports Year 2025.

Mr. Suang Theintong, Minister of Tourism and Sports, announced that Amazing Thailand Grand Tourism and Sports Year 2025 aims to attract 39 million international tourists and generate total tourism revenue of 3 trillion baht, enabling the tourism industry to serve as a tool for creating and distributing income to the people, improving living standards, and leading to sustainable growth. The Ministry of Tourism and Sports has integrated with relevant agencies to expedite facilitation measures to create positive experiences at every step and enhance tourism experiences in all dimensions, including increasing flight seats and frequencies for seamless travel, providing TM.6 online services, upgrading transportation systems connecting to tourist attractions in both major and secondary cities, such as airport improvements, enhancing public mass transit standards, developing tourism personnel, and encouraging operators to upgrade sustainability standards.

 

Mr. Suang Theintong, Minister of Tourism and Sports

 

Additionally, they have joined forces with private sector partners, including airlines, hotels, OTAs, offering discounts and special privileges to tourists in both major cities and tourist destinations, and organizing world-class events covering tourism festivals and sports events to keep Thai tourism vibrant throughout the year, particularly hosting international and world-class sports competitions such as SEA Games 2025, ASEAN Para Games, and FIVB Women's World Championship 2025. The Ministry of Tourism and Sports places high importance on promoting safety, including crime prevention, accident prevention, tourist facilitation and assistance, and tourist compensation, to build confidence in tourist travel, reflecting Thailand's readiness and potential to become a World Class Destination, a major landmark for tourists worldwide.

Ms. Thapanee Kiatphaibool, TAT Governor, said that Amazing Thailand Grand Tourism and Sports Year 2025 will be a truly grand year offering special experiences to tourists. TAT will fully energize Thai tourism with the 5 Grand concepts under cooperation from all sectors, both public and private, comprising Grand Festivity, Grand Moment, Grand Privilege, Grand Invitation, and Grand Celebration to promote tourism throughout the year, alongside enhancing travel facilitation measures, promoting Hidden Gem Cities, and Soft Power, complemented by the 5 Must Do in Thailand concept.

 

Ms. Thapanee Kiatphaibool, Governor of Tourism Authority of Thailand (TAT)

 

Source
TAT Newsthai